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Privacy Policy


Steve Madden Europe B.V. (hereinafter referred to as: Steve Madden Europe) respects the privacy of all users of its website and ensures that the personal information you provide remains protected. We use personal information exclusively for the delivery of our products, sending newsletters and improving the online store’s user experience. We highly recommend you to review the general terms and conditions and privacy statement regularly.

Article   1 - Collection & Use of Information
Article   2 - Exercising rights of parties involved
Article   3 - Retention periods
Article   4 - Security
Article   5 - Affiliates
Article   6 - Competitions
Article   7 - Cookies

1. COLLECTION & USE OF INFORMATION

Steve Madden Europe is responsible for all personal information you provide as well as for the protection of this information. The data is stored by Steve Madden Europe and affiliates.

1.1 WHAT INFORMATION

We collect, store and process your data in order to process your purchase on the site and to provide you our services. We can collect your title, name, gender, e-mail address, billing address, delivery address (if different from your billing address), telephone number, mobile number, payment details, payment card details and/or bank details, IP address and cookies.

1.2 WHY DO WE SAVE YOUR DATA?

We will use the information you provide us to process your order(s) and to provide you with information. To improve the user experience of the online store, we collect data regarding your surfing behaviour on the store and your purchase information. We will only approach you with information if you have indicated that you have given permission to be contacted for these purposes. If you prefer not to receive our marketing communications (newsletters), you can choose to unsubscribe. This is possible in every newsletter that you receive.

1.3 LEGAL GROUNDS

By making a purchase through our online store you enter into a purchase agreement with Steve Madden Europe. This is why the actual details of the order are stored in our database. You have access to this information yourself by logging in via your account or by requesting this information via privacy@stevemadden.eu. In your account you can view all the details of your orders and personal information. We are committed to keeping your personal access data confidential and will never disclose it to unauthorised persons. Unfortunately we cannot be held responsible for abuse of passwords. We therefore advise you not to share your personal information and passwords with others. You are responsible for securing your account and your computer against unauthorised access. As indicated elsewhere in this document, we also use this permission as grounds for newsletters and cookies. In addition, we also store personal information if necessary based on legal obligations.

2. EXERCISING RIGHTS OF PARTIES INVOLVED

Steve Madden Europe will not share your personal information with third parties that are located outside the European Economic Area. In addition, you always have the right to request and view the data that we have saved. Of course you can see and change the data when you have an account. If you wish to delete your personal information from our systems, you can submit a request through customer service or by logging in to your account through the menu item 'Privacy'. Immediately submit such a request or other request? Please send an email to privacy@stevemadden.eu.

3. RETENTION PERIOD OF PERSONAL INFORMATION

We do not store your personal information longer than strictly necessary for the completion of the reasons for which your personal information is collected.
For example, we use a storage period of 7 years if you place an order as a 'guest'. After 7 years we evaluate if you are still a customer. If not, we delete your data.

When you create an account, we store your data as long as you are active as a customer. You are considered an active customer if you have placed at least 1 order in the past 7 years. The reason for this retention period, on the one hand, is based on our legal obligation toward Tax Authorities to store financial data for 7 years. On the other hand, we maintain such a retention period for proper handling of any complaints.

4. TECHNOLOGY & SECURITY

The law dictates appropriate technical and organisational measures to ensure the security of your data. We ensure that we comply with these measures and take care that the security technology used is up-to-date and that our partners are aware thereof. In addition, Steve Madden Europe administers an internal privacy and security policy which ensures that staff handle data confidentially if they are involved.

When you create an account or create an order, we store your data on a Secure Server. Your information will always be protected and treated confidentially.
We use a secure (SSL) connection for sending and receiving critical information, such as financial information. We have implemented the necessary security measures to prevent loss, unlawful use or unjustified changes to information on our website as effectively as possible. Steven Madden Europe is committed to keeping security technology updated.

We cannot guarantee 100% security, but this makes it difficult for a hacker to decrypt your data. We therefore recommend that you do not send us your full credit or debit card details using an unencrypted electronic communication method.

5. AFFILIATES

It is possible that we pass on your personal information to one of our European affiliates. These companies are (sub)processors of our personal information. The (sub)processors of Steve Madden Europe are web builders, logistics companies, payment services and marketing services. Data processor agreements have been concluded with these (sub)processors in order to comply with the guidelines set out in AVG legislation.

We may pass on your details to agents, subcontractors, suppliers, companies that combat reference and credit fraud, online payment companies, companies specialising in online payments, credit card companies and developers of marketing and website optimisation software to help us in each of the ways we use make your personal information as stated in this Privacy Policy. This includes, for example, if we rely on an affiliate for dispatching goods, obtaining payments, analysing data, obtaining assistance with marketing or customer service and analysing how you use the online store in order to in turn re-optimise the online store. Furthermore, we may exchange information with affiliates with the aim of preventing fraud and reducing risk. We may transfer our databases containing your personal information if we sell our company or part of our company.

Transferral of information to a country outside of the European Economic Area will only take place if, accordingly, the necessary and appropriate legal guarantees have been obtained.

6. COMPETITIONS

For any competitions we use personal information to inform the winners and to advertise our offers. More details, if applicable, can be found in the terms and conditions of the relevant competition.

7. COOKIES

Cookies are small pieces of information that are stored by your browser on your computer. To visit our site, your computer does not need to accept cookies. When you visit the website, a notification is shown to accept or not to accept cookies.
We place functional cookies to make the website more user-friendly for visitors. For example, our cookies provide information to recognise you on a subsequent visit. Suppose you forgot a product in your shopping cart. Cookies ensure that the product remains in the shopping cart. We also use analytical cookies to analyse visitor statistics, for example.

In order to enable us to gather information about the use of our website for the placement of external advertisements, we use tracking cookies. We use external advertising technologies from reputable partners to gain insight into visitor behaviour on our website. The purpose is to determine the relevance of internet advertisements to our website.

You can set your browser to not accept cookies, but that may impair your use of the site. We guarantee that our use of cookies does not contain personal or private details and that they are free of viruses. Would you like to read more about cookies? Go to www.allaboutcookies.org. Do you want to know how to delete cookies? www.allaboutcookies.org/manage-cookies/index.html.

7.1 MORE ABOUT OUR COOKIES

Retargeting
To be able to advertise on partner websites showing products that you have recently viewed, we analyse your search behaviour through tracking cookies. When you visit a website within our partner network, an advertisement will be shown based on your surfing behaviour. We pass on this usage to our partner.

Google
We use Google Analytics, a service by Google, Inc. Google Analytics uses analytical cookies, enabling analyses. The information generated by a cookie about your use of this site (including your IP address) will be sent to a Google server.
Google uses this information to analyse your use of the site, to compile reports on the activity on the website for website administrators and to provide other services in the area of site activity and internet usage. To prevent data from being generated by the cookies about your use of stevemadden.eu (including your IP address) and the processing of such data by Google, you can download and install the following plug-in: http://tools.google.com/dlpage/gaoptout

By using this site, you agree that Google will process the data recorded about you in the manner and for the purposes described above. Google permanently stores the collected data in the Google Analytics system for analysis and reports. If you would like to know more, or Google’s privacy policy, visit this page: https://policies.google.com/privacy

7.2. SHARING WITH SOCIAL MEDIA NETWORKS

When you share products or content from stevemadden.eu with friends via social networking sites, cookies can be placed.

Twitter
We use plug-ins by Twitter. These functions are offered by Twitter Inc., 795 Folsom Street, Suite 600, San Francisco, CA 94107, USA.
We point out that we, as providers of the sites, do not know the content of the data provided and the use thereof via Twitter. For more information, see the privacy statement of Twitter at http://twitter.com/privacy.

Facebook
We use plug-ins by facebook.com ("Facebook").
Facebook is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. Detailed information about the functions of these plug-ins and their appearance can be found on the following website: https://www.facebook.com/about/privacy/

Pinterest
We use plugins by the Pinterest social network, which is operated by Pinterest Inc., 635 High Street, Palo Alto, California, USA ("Pinterest"). Detailed information about the functions of these plug-ins and their appearance can be found on the following website: https://about.pinterest.com/en/privacy-policy

Instagram
We use plug-ins by the Instagram social network, which is managed by Instagram, LLC Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram"). The link to the Instagram privacy policy can be found here: https://about.pinterest.com/nl/privacy-policy

Youtube
We use plugins by Youtube, which is managed by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States ("Youtube"). The link to YouTube's privacy policy can be found here: http://www.google.com/intl/en/policies/privacy/

7.3. APPROVAL OF COOKIES

By accepting the use of cookies you give Steve Madden Europe permission to save your data in the form of cookie files. You allow the storage of these files on your computer after you end your browser session so that the information can be used to make your next visit to the website as pleasant as possible. You retain the right to withdraw this consent, which is possible by refusing cookies in the settings of your browser.

You give your permission to analyse data for the further development and optimisation of their online store. If you do not agree with our processing of your data as described in this privacy policy, please do not send personal information to our servers. Do you have doubts whether you actually have given your permission? If so, please contact our customer service. Using your e-mail address, we can see when and in what manner permission has been given.

If you are concerned about your privacy, you have the right to view your personal information and to correct any inaccuracies free of charge. You also have the right to ask us to stop using your personal information for marketing purposes.
If you have any questions about Steve Madden Europe’s Privacy Policy, please send an e-mail to privacy@stevemadden.eu.

 

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